Glenormiston receives two Charolais steers (8-Mar-10) TWO purebred Charolais steers will make the trip from the Koonwarra saleyards to Glenormiston College this week, after being generously dona... Scan Data (8-Mar-10) Since the 1st January this year 3,115 animals have had ultrasound scan records submitted to Charolais BREEDPLAN. ... February Board Meeting (3-Mar-10) At the February Board meeting, Graeme Smith, Victoria, was elected as the new Federal President of the Charolais Society of Australia.... High Clearance of Charolais Bulls at Brunswick All breeds (26-Feb-10) Western Australia turned up the heat, producing one of the hottest summer days on record, for the Brunswick Multi breed bull sale yesterday.... Successful Southern Charolais Sale (25-Feb-10) The most successful bull sale ever for the Southern Charolais Sale held at Whittlesea Showground’s on 15th February 2010. ...

The Australian Beef Industry is both huge and fragmented. This web site acts as a gateway to all you need to know about profitable beef production.

Charolais are the Breed of Need. There is only one reason why breeders use Charolais - to make more money. The business of beef production is as real as any other in that Economic Rationale takes precedence over Tradition.

Two significant driving forces in the Australian beef industry over the last few decades are:

• Consumers - demanding safe, traceable, healthy beef of guaranteed eating quality
• Escalating cost of production eroding returns (gross margin)
  

Charolais assist in delivering both satisfaction to customers and consumers while combating the forces of rising cost of production.

While the Charolais breed is renown for their remarkable growth rate that allows for earlier turnoff of cattle into specific markets, the modern Australian Charolais has adapted to suit the many varied climatic conditions that the harsh Australian environment dishes out.

This adaptability has been brought about by one factor only ... the need to make more money! Cattlemen in all parts of Australia recognise the benefits of the Charolais growth and carcase characteristics and set about evolving the breed through precise and deliberate genetic selection.

Hence now, the Australian Charolais is available for you to "Cross into Profit".